Today, October 26, 2022, the Department for Regional Socio-Economic Planning and Analysis (DPASER) in collaboration with the East Regional Development Agency (AZHR Lindje), held a joint meeting with the Directorates for Economic Development as well as representatives from the Department of Tourism of each municipality where the draft document "Criteria for branding development regions" was consulted. The internalization of development regions aims to create identity by applying marketing practices, ensuring that the process does not create competition between regions in the sense of preventing or creating obstacles between development regions.
The purpose of the presentation of this document is to discuss the framework for determining the criteria for the development of resources (branding materials) which will be used for their branding, for the promotion of developing regions based on marketing practices, as well as the creation of two elements - visual through logos and narrative - text.
The meeting was attended by representatives of the Directorates for Economic Development from the municipalities of Gjilan, Ferizaj, Viti and Kamenica.
The meeting was opened with an introductory speech by the Director of RDA Lindje, Mr. Agim Zeka, and was led by the representatives of the Department for Planning and Socio-Economic Analysis, where Mrs. Vjendita Avdiu Musliu - Head of the Division for Regional Development, Mrs. Arta Ahmeti Xhylani - Director of DFSHP, Mrs. Fatmire Thaçi - Head of the Division for Regional Performance and Mrs. Arta Maloku - Head of DKP.